Google Penguin


Google has brought about a number of algorithm and updates to ensure that the websites that practice White Hat SEO or ethical means of optimization should rank higher. Two of the most popular Google algorithm updates are Panda and Penguin that has undergone many updates in the recent past and has affected the traffic and henceforth the leads and conversions of websites.

What is Google Penguin?

Penguin is one the algorithms launched by Google in the month of April 2012 that targeted websites that practiced link spamming or had excessive keyword stuffing, unnatural links and spun content. Sites with backlinks that are of poor quality, presence of excessive number of links with anchor text that is optimized, too much of link exchanges, too many text advertisements etc. were also penalized as per this algorithm.

History of Penguin Update

How to recover sites penalized due to Penguin updates?

The steps that can be taken in order to get back your ranking in case your website has been penalized by a Penguin update are as follows:

Check the quality of all the links on your website:
One of the major reasons for getting penalized by Penguin is the unnatural links.  Now it is unfair to believe that all the links on your website are bad, however, you need to quickly access the quality of your links and ensure that there are no backlinks to your website from spam websites. It is a good idea to make a list of all your backlinks and check their quality. It is recommended that you gather the data of your links from multiple tools like Google Webmaster tools, Ahrefs, Majestic SEO, Open Site Explorer and many others.

Links that Google tends to examine more:
Links from some of websites like blog networks, article submission sites and forums, site wide links, low page rank sites, non indexed sites, less trustworthy sites etc. are inspected more by Google, so your website could be better off by avoiding backlinks from such websites.

Remove low quality backlinks:
You can always write to the respective webmasters to remove the links to your website from their website and most of them will be happy to oblige to your request. However, if you do not meet success in getting the doubtful backlinks removed then you can always take help of the Google Disavow tool. You should opt for the Google Disavow Tool only if your request to the respective webmasters fall on a deaf year and yield no results.

Practice White Hat SEO:
Avoid unethical practices like keyword stuffing rather work towards including keywords on a seamless basis. Avoiding spun content and focusing towards original content is what would help you recover from a penalty of Penguin. In addition, monitor your backlinks on a regular basis by making a list of them and by checking their quality to ensure that you do not have any backlinks from spam websites that might make you a probable contender for Penguin penalty.

List of Google Penguin Updates:

The chronological order of Penguin Updates is as follows:

  • Penguin 1.0    24-26 April 2012
  • Penguin 1.1    25/26 May 2012
  • Penguin 1.2    05 October 2012
  • Penguin 2.0    25/26 May 2012
  • Penguin — 5 October 2012
  • Penguin 2.0 — 22 May 2013
  • Penguin 2.1 — 4 October 2013
  • Penguin 3.0 — 17 October 2014

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Source: SEO updates

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