Google being one of the most popular search engines, it makes a lot of effort to ensure that genuine and quality websites are offered to the users. Therefore, they make a lot of algorithm updates to ensure that SEO practices are implemented ethically so that websites with quality content and right SEO practices top the rank.
What is Google Panda?
Panda is one of the most robust algorithm updates put forth by Google. This algorithm was launched in February of 2011 and it mainly targeted websites with low or poor quality content. With the gradual but regular updates, Panda algorithm now penalizes websites at a domain level that has poor or low quality content and diminishes their ranking. Therefore, a blogging site or any other website that has low quality content would have witnessed a significant drop in traffic due to lower rankings after the Panda Updates. In addition, practicing black hat SEO like Keyword Stuffing, Building of Unnatural Links etc. is a strict no as the Panda algorithm has been refined successfully to capture such unethical SEO practices and it penalizes those websites.
How Recover Sites Penalized by Google Panda
There are some ways in which a site can be recovered from the penalty of the Panda Update and can salvage some of its ranking drop. Though 100% recovery will not happen overnight, some of the key steps to be taken are as follows.
- Focus on high quality content is imperative. Low quality content includes too short and poorly researched content.
- Duplicate content and content with grammatical mistakes should be completely avoided.
- Thin content, that is content or posts with only a few words like 30-50 words, a image and a link should also be avoided.
- Focus on target keyword to get targeted visitors rather than focusing on blind keyword stuffing.
- Websites that serve as a content farm has too many advertisements are also going to be penalized by Panda, so avoid doing this.
- Black Hat SEO or excess optimization through SEO should also be avoided.
- Ensure your site has no 404 or broken links.
- Websites based on a particular niche will supposedly fare better then websites that are generic.
List of Google Panda Updates
The following is the list of Panda Updates that has happened so far:
- Panda 1.0, Feb. 24, 2011
- Panda 2.0, April 11, 2011
- Panda Update 2.1, May 10, 2011
- Panda Update 2.2, June 16, 2011
- Panda Update 2.3, July 23, 2011
- Panda Update 2.4, Aug. 12, 2011
- Panda Update 2.5, Sept. 28, 2011
- Panda 3.0, Oct. 19, 2011
- Panda Update 3.1, Nov. 18, 2011
- Panda Update 3.2, Jan. 18, 2012
- Panda Update 3.3, Feb. 27, 2012
- Panda Update 3.4, March 23, 2012
- Panda Update 3.5, April 19, 2012
- Panda Update 3.6, April 27, 2012
- Panda Update 3.7, June 9, 2012
- Panda Update 3.8, June 25, 2012
- Panda Update 3.9, July 24, 2012
- Panda Update 3.9.1, Aug. 20, 2012
- Panda Update 3.9.2, Sept. 18, 2012
- Panda Update 20 , Sept. 27, 2012
- Panda Update 21, Nov. 5, 2012
- Panda Update 22, Nov. 21, 2012
- Panda Update 23, Dec. 21, 2012
- Panda Update 24, Jan. 22, 2013
- Panda Update 25, March 15, 2013
- Panda 4.0, May 20, 2014
- Panda 4.1, Sept. 25, 2014
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